Brands Looking for UGC Creators: How to Get Discovered and Land Paid Collaborations
Introduction
User-Generated Content (UGC) has taken the digital marketing world by storm. In 2025, more brands than ever are searching for authentic content created by real people. If you’re a UGC creator, now is the perfect time to step into the spotlight.
Whether you’re just starting out or looking to grow your creator career, this guide will help you find brands actively looking for UGC creators, understand what they want, and land paid deals with confidence.
Why Are Brands Investing in UGC Creators?
Brands are increasingly leaning into UGC because of one core reason: authenticity sells. Unlike traditional ads, UGC comes across as real, relatable, and trustworthy. It builds credibility and connection, especially with Gen Z and Millennials who value peer recommendations over corporate messaging.
Key Benefits of UGC for Brands:
- Higher engagement rates
- Cost-effective content creation
- Boost in conversion rates
- Increased trust and relatability
That’s why companies—from startups to global brands—are constantly seeking content creators who can produce natural, high-quality videos, testimonials, unboxings, and more.
How to Find Brands Looking for UGC Creators
1. Leverage UGC Marketplaces & Platforms
Some dedicated platforms match brands with UGC creators. These include:
- Fiverr & Upwork (for freelance-style gigs)
- Billo, Trend.io, Insense (UGC-specific platforms)
- JoinBrands, UGC.shop (newer platforms focused on short-form video)
Sign up, build your profile, and showcase samples of your work to attract brand attention.
2. Use Social Media to Get Noticed
Brands often scout talent directly from platforms like:
- TikTok
- Twitter/X
Make sure your bio clearly states you’re a UGC creator for hire. Use trending UGC-related hashtags like #UGCcreator, #UGCvideo, and tag brands when you create free sample content.
3. Cold Pitching to Brands
Sometimes, the best way to get noticed is to pitch directly. Here’s how to do it:
- Research the brand’s style and current marketing.
- Create a quick sample video or concept tailored to their niche.
- Send a short, professional DM or email with your pitch and portfolio.
Pro Tip: Use tools like Hunter.io to find brand emails, or DM them on Instagram for smaller businesses.
4. Build a UGC Portfolio
A polished portfolio can be the difference between a brand skipping you and hiring you. Include:
- Your best video content (with different niches if possible)
- A short creator bio
- Testimonials or past collaborations
- Pricing or a media kit
You can use Notion, Canva, or a personal website to showcase this.
5. Stay Consistent and Track Results
Once you start posting UGC or pitching to brands, consistency is key. Aim to:
- Post regularly
- Tag relevant brands
- Track responses and follow up
- Learn from successful pitches and improve
Top Niches Where Brands Are Hiring UGC Creators
Not sure what niche to focus on? Here are the top-paying and high-demand areas for UGC in 2025:
| Niche | Example Content |
|---|---|
| Beauty & Skincare | Tutorials, reviews, routines |
| Fashion | Try-ons, hauls, styling tips |
| Fitness | Workout demos, product reviews |
| Food & Beverage | Taste tests, recipes, unboxings |
| Tech & Gadgets | Explainers, demos, lifestyle integrations |
What Brands Look For in UGC Creators
Brands don’t necessarily need you to have a huge following. They’re looking for:
✅ High-quality, mobile-friendly video
✅ Clear messaging and storytelling
✅ Real, authentic delivery
✅ Understanding of the brand’s tone
✅ Quick turnaround time
Tips to Land Paid UGC Deals
- Start with free or low-cost collaborations to build proof of work.
- Overdeliver on quality to build long-term relationships.
- Track your success metrics (views, engagement, click-throughs).
- Join UGC Facebook groups and Discords for job postings.
- Stay updated on trends (e.g., TikTok trends, Reels editing styles).
FAQs About Brands Looking for UGC Creators
1. Do you need a large following to be a UGC creator?
No! UGC creators are hired for their content skills, not follower count. Brands care more about video quality and relatability.
2. Where do brands post UGC creator opportunities?
UGC platforms like Billo, Trend, and JoinBrands are common, as well as freelance websites, social media, and email newsletters.
3. How much can a UGC creator earn?
UGC creators can earn anywhere from $50 to $500+ per video depending on experience, niche, and deliverables.
4. What should I include in a UGC pitch to a brand?
Include a quick intro, relevant samples, an idea or concept, and a call to action like “Let me know if you’d like to move forward.”
5. How do I get started with zero experience?
Start by creating UGC-style content for brands you love. Tag them, build a portfolio, and start pitching. Practice improves your pitch and content.
Conclusion
The demand for UGC creators is booming, and brands are constantly on the lookout for fresh, relatable, and engaging content. With the right strategy, consistent content, and a polished portfolio, you can land paid UGC gigs and build a sustainable creator business.
So if you’ve been wondering how to find brands looking for UGC creators, now you have a clear roadmap. The next step? Start creating and pitching today.